Messages that matter: Themes of peace in faith-based radio during Kenya’s 2022 general elections

Resumo

This study examined the themes of peace messages shared by faith-based radio stations in promoting strategic peacebuilding during Kenya’s 2022 general elections. This study was guided by the principles of social responsibility theory. A descriptive case study design was used, focusing on seven purposively selected stations: MBCI Radio, Biblia Husema Broadcasting, Radio Waumini, Sayare FM, Upendo FM, Hope FM, and Family Radio 316. Forty-nine respondents, including presenters, program managers, and producers, were engaged through interviews, focus group discussions, and questionnaires. The data were analyzed thematically, with qualitative responses coded into recurring themes. Findings indicate that messages emphasizing unity, non-violence, forgiveness, and cohesion played a significant role in fostering calm, bridging divides, and discouraging violence. These messages targeted youth, parents, voters, and political candidates, and were delivered through a mix of radio programs, social media, roadshows, music, sermons, prayers, and community outreach. The study concludes that peace messages from faith-based broadcasters contributed meaningfully to a peaceful election and recommends strengthening youth-focused programming, collaboration with other media actors, and broader use of digital platforms. Anchored on the Social Responsibility Theory, the study affirms the media’s obligation to promote peace and social cohesion.