Factors Influencing Community’s Acceptance of Twitter (X) on Improving Information Access in Tanzania’s Police Force

Abstract

This study was conducted to investigate the acceptance of Twitter (X) for improving information access in Tanzania’s Police Force. The specific objectives of the study were to assess the community’s perceived usefulness of Twitter (X) in improving information access and to examine the community’s perceived ease of use of Twitter (X) for enhancing information access in Tanzania. The Technology Acceptance Model (TAM) guided this research. The study employed a cross-sectional research design using a quantitative research approach, while a stratified sampling technique was utilized to select 154 respondents. The population comprised 250 Tanzania Police officials, from which a sample size of 154 respondents was determined using Yamane’s formula. Out of the 154 questionnaires issued, 100 were returned, resulting in a response rate of 64 percent. Data were collected through a questionnaire and analysed using descriptive analysis and inferential analysis through multiple linear regression. The study findings indicated that the community’s perceived usefulness and perceived ease of use of Twitter (X) play significant roles in improving information access in Tanzania. The findings enhance the contribution of the Technology Acceptance Model (TAM) by unveiling the importance of its major constructs—perceived usefulness and perceived ease of use—in influencing information access within the police community. The research concluded that the Tanzania Police Force’s access to Twitter (X) is significantly influenced by perceived ease of use. Law enforcement officials use the platform more frequently as it becomes easier to navigate and more intuitive. Therefore, this study recommends that digital platforms should be utilized as long as they are user-friendly and provide value to individuals.