Green consumer behaviour among individuals in the low-income rural demographic in Zambia: A subsistence – sustainability paradox (SSP). African Journal of Empirical Research, [S. l.], v. 7, n. 1, p. 1286–1294, 2026. DOI: 10.51867/ajernet.7.1.109. Disponível em: https://ajernet.net/ojs/index.php/ajernet/article/view/1717. Acesso em: 25 may. 2026.