Zimba P, Nsama C, Kabwalwa C. Digital marketing adoption and financial performance among tourism micro, small, and medium enterprises (MSMEs) in Livingstone, Zambia. AJERNET [Internet]. 2026 May 19 [cited 2026 Jun. 24];7(2):894-906. Available from: https://ajernet.net/ojs/index.php/ajernet/article/view/1843