A. N. Mwazuna, J. B. Muhwezi, M. Agaba, and J. B. Asiimwe, “Social media marketing and financial performance of tour firms in the Kigezi sub-region of Uganda”, AJERNET, vol. 6, no. 3, pp. 1188–1201, Sep. 2025, doi: 10.51867/ajernet.6.3.92.