ZIMBA, Philomena; NSAMA, Chaste; KABWALWA, Chilyata. Digital marketing adoption and financial performance among tourism micro, small, and medium enterprises (MSMEs) in Livingstone, Zambia. African Journal of Empirical Research, Nairobi, Kenya, v. 7, n. 2, p. 894–906, 2026. DOI: 10.51867/ajernet.7.2.79. Disponível em: https://ajernet.net/ojs/index.php/ajernet/article/view/1843. Acesso em: 27 aug. 2026.