ZIMBA, Philomena; NSAMA, Chaste; KABWALWA, Chilyata. Digital marketing adoption and financial performance among tourism micro, small, and medium enterprises (MSMEs) in Livingstone, Zambia. African Journal of Empirical Research, [S. l.], v. 7, n. 2, p. 894–906, 2026. DOI: 10.51867/ajernet.7.2.79. Disponível em: https://ajernet.net/ojs/index.php/ajernet/article/view/1843. Acesso em: 24 jun. 2026.