Seidu, M.T. et al. 2024. Exploring the Mediating Role of New Product Performance in the Link between Service Innovation and Organizational (Financial and Non-Financial) Outcomes in Ghanaian Banks. African Journal of Empirical Research. 5, 4 (Nov. 2024), 1576–1592. DOI:https://doi.org/10.51867/ajernet.5.4.131.