Influence of Business Strategies on Organizational Performance: Case of Selected Telecommunication Firms in Kenya

https://doi.org/10.51867/ajernet.5.3.25

Authors

Keywords:

Competitive Advantage Strategy, Monitoring Strategy, Organizational Performance, Telecommunication Firms

Abstract

In an age of increased globalization and fierce market competition, the influence of business strategies on organizational performance is a critical topic. This research examined the influence of business strategies on the organizational performance of selected telecommunications films in Kenya. The specific objective is to determine the influence of business monitoring strategies on the organizational performance of selected telecommunications firms in Kenya. A researcher gives stewardship theory a look in a literature review. The target population consisted of 1015 employees from Jamii Telecommunications Limited, Liquid Telecom Kenya Ltd., and Wananchi Group Kenya Ltd. The sample size of 286 was taken during the process, and to determine the process, the Yamane (1967) formula was used. The research employed stratified random sampling. A descriptive research design was employed, with data being collected using questionnaires. The data were analyzed using descriptive statistics. Correlation and regression analysis were employed to analyze the connection between the dependent variable and the independent variables. Findings reveal that monitoring strategies positively and significantly influence the organizational performance of the selected telecommunications firms (β = 0.168, p = 0.000). The study concludes that selected telecom firms demonstrate a consistent approach to strategic monitoring and adjustment. Through regular monitoring strategies and reinforcing this approach, the firms demonstrate a proactive approach to staying ahead of market trends. Close monitoring of results and close monitoring of operational changes demonstrate their commitment to continuous improvement and to adapting to changing industry environments. This continuous monitoring ensures that the companies remain agile and able to take advantage of new opportunities while minimizing potential risks. It is recommended that telecommunications firms conduct periodic assessments of their strategies for progress in their plans. This would ensure the strategies remain relevant and can be adaptable in the market. A culture of continuous monitoring makes firms agile in their operations; staying ahead of their competitors and maintaining it for the long term is another issue altogether. Telecommunication firms can gain valuable insights on performance by monitoring results and operational changes to ensure improvements in performance in the market, mitigation of risks, and decision-making in resource allocation.

Dimensions

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Published

2024-07-18

How to Cite

Abdullahi, A. M., & Thoronjo, E. (2024). Influence of Business Strategies on Organizational Performance: Case of Selected Telecommunication Firms in Kenya. African Journal of Empirical Research, 5(3), 264–273. https://doi.org/10.51867/ajernet.5.3.25

Issue

Vol. 5 No. 3 (2024): Jul-Sep 2024

Section

Articles
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Copyright (c) 2024 Aliya Mohamed Abdullahi, Dr. Erastus Thoronjo Muriuki

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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